#RLTM Realtime NY 11 Presentations Part 2
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 from 1:45 pm until the end of the day. 1:45 Case Study: McTrends — Starting Buzz and Managing Rumors...
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McDonalds Case Study from #RLTM NY 11 [Best of the Backchannel]
Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion,...
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Social Gaming For Brands: McDonald’s Launches Golden McRib Facebook Game
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning...
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Center of Gravity: What’s the Best Way for Your Business to Manage Social Media?
===== This article originally appeared in the December issue of The Social Media Monthly, the first print magazine focused on social media. We are sharing it here with permission from Bob Fine. Look...
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Lessons From the #McDStories Promoted Trend Controversy
Rick Wion, McDonald's Director of Social Media With headlines like “#McDStories, McDonald’s Twitter Hashtag Promotion, Goes Horribly Wrong” (Huffington Post), “#McFail: McDonald’s Loses Control Of...
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Study: Realtime Marketing Strategies Improve Brand Outcomes
A study released by communications firm GolinHarris during today’s SXSW panel on “The Promise and Pitfalls of Real-Time Marketing” provides new insights into the benefits of realtime marketing. The...
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Top Social Media Case Studies of 2012
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform...
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Burger King Twitter Account Hacked
When’s the last time you changed your password and updated your communications crisis plan? This was the official Burger King Twitter account at about 11:30am ET on February 18. The hackers changed...
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Social Media Campaigns Kick-Off 2014 World Cup
Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament,...
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2014 World Cup: Social Media Campaign Round-Up
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament:...
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